Wholesale 101: 3 Reasons Batch Tracking Is Important For Your Wholesale Business

  lot tracking

If you’re a new wholesale goods company, we’re pretty sure you’re busy figuring out growth, which technologies are right for your team, and your website strategy.

Once you have solid plans on nailing those items down, the logical next step is streamlining your operations. A big part of that for any wholesale producer is often ensuring traceability in your manufacturing operations. This is often referred to as batch tracking, and we can walk you through what is important, when to use it, and how to do it.


Batch tracking (or what others also call Lot Tracking) is a process that allows wholesale companies to track their product lots along the supply chain — from manufacturer to distributor, and finally, to the customer — as most owners want to be informed on the whereabouts of their products and the condition these products are in.

Subsequently, a batch or lot tracking system reduces (if not entirely eliminates) product errors. This not only ensures a happy and retained customer, but also a well-divided budget. Since products are quality checked prior to rollout, you can better monitor product batches and control spending thanks to data that is both accurate and up-to-date.

Having gained your customers’ trust through website efforts and offers, it’s now up to your products to do the talking. To ensure quality at the core of all your items, it’s important to eliminate the possibilities of errors at each of your production stages — be it design, manufacturing, and/or delivery.


A wholesale business works best if the relationship between the owner, supplier, contributor, and customer are seamless. To make this happen, wholesale B2B owners need to easily access and oversee their stock. But how is this possible and what tools might you need to incorporate in your workflow so you can view your entire stock?

To help you better understand how and when to use a batch tracking system, we’ve put together a list of its benefits:

1. Visibility for easier Product Recall

Product Recalls are when a company is compelled by law to retrieve sold products that are flawed or may cause harm to its buyers. As a result of receiving defective items, buyers are entitled to get a full refund in addition to compensation.

Recalls for any industry has serious repercussions and can lead to companies closing down, which has happened in the past. These also affect internal company processes, and the assumption that these kinds of incidents only apply to the food industry is actually wrong; any industry can be affected—including automotives, consumer goods, pharmaceuticals.

Few companies have successfully risen back up after a recall issue, take Samsung with their Galaxy Note 7 as an example.

Due to numerous reports of their hugely expensive phones overheating and exploding, the company was forced to recall 2.6 million of their devices—which translates to a damage cost of around $5.6 Million. Thankfully, the brand mogul has since released new editions of their smartphone series with no further reports of explosions.

Batch tracking systems provide detailed data, allowing you to identify defective items that need to be pulled out from the market. As a B2B wholesaler, this kind of visibility and transparency can help with your product recall and how you may need to respond to consumer concerns. According to data, 87% of survey respondents confirmed that they’re more likely to remain loyal to a brand amidst a recall, if these are handled honorably and responsibly.

2. Quality and Quantity Control

As wholesale B2B business owners, you want updates on the state of your goods, where they are, and if they’ve been delivered to where they should be.

We mentioned earlier that batch tracking systems give you transparent data to support traceability and insights, and this also applies to your distributor and manufacturer. Instead of the traditional method (where trends and updates usually come only from suppliers) having this system in place gives you direct visibility on both the usability and shelf life of your items. This kind of oversight is crucial for building a better quality and quantity control system for your wholesale business.

Imagine doing a grand sale without taking into account the release dates of each item which may result in spoilage. Having organized and up-to-date data on your product flow also helps with your strategies.

Overall, your approach to quality and quantity should work together to make a better consumer experience better.

3. Fewer Data Errors due to Manual Tracking

Technology’s main purpose has always been to help finish work faster and better. For wholesalers, technological advancements provide an edge over competitors and allow a means to adapt to the increasingly competitive business landscape.

When you manually track your product batches, you may end up consuming precious time and effort and similarly risk a higher possibility for human error where incorrect data entry and reporting are concerned.

Have you ever experienced wrestling with numerous spreadsheet files? What about email threads where each message contains an excel attachment? Now, picture yourself scrolling through each of these items and manually updating all those cells.

Implementing an automated system can reduce the possibility of manual error and should be one of the first items on your priority list. And while some may say that acquiring the technology or equipment to support automated processes can be expensive, the reality is that not having a system in place may be even more costly for your business.

With batch tracking systems, you can save precious time and money and focus on more important duties, such as strategy and business growth.


Now that you know the numerous benefits of a batch tracking system, it’s time to consider if your wholesale business is ready to move on from traditional ways of working to more advanced methods.

B2B wholesale business owners are busy and often don’t have the time to do everything themselves. They want to optimize processes and maintain the quality and quantity of their goods, but this shouldn’t mean taking shortcuts both in terms of developing their products and building relationships with their customers.

As yourself if you’re ready for these benefits:

  • Transparent data for quicker product recall.
  • Real time information on your product batches to perfectly track the quality and quantity of your goods.
  • Accurate data gathered automatically saving a lot of your time and money.

If the answer is yes, then a batch tracking system is the perfect fit for your wholesale business.


If you want to ensure the quality of your product batch, it’s time to take manual work and apply automated systems that provide trust-worthy data gathering support. Think of it as extra help that betters the experience of yours partners and consumers.

With Sweet’s extensive Lot Tracking System, we assure 100% traceability for batches of raw materials and finished goods throughout purchase, production, and sales order fulfillment.

Start your 14-day free trial now.